Some railway equipment brands have gradually gained a certain reputation and have a certain brand influence in the country. Some railway equipment brands can't do well, and they don't know where they should go next. Some railway equipment brands have disappeared from the market. After analyzing these railway equipment companies, plus some experience in making railway equipment brands, some rules for the healthy development of the railway equipment industry are put forward for reference by those who want to make a career in the railway equipment industry. I also take this opportunity to express my desire to work with you to make this industry bigger and stronger. We will do our part for the healthy development of the railway equipment industry, and hope that the railway equipment industry will become the mainstay industry in the building materials market.
Positioning determines the development direction of railway equipment enterprises
First of all, positioning determines the development direction of a railway equipment enterprise. The development of a railway equipment enterprise must first identify the positioning before it can move forward. Regardless of a small positioning, it must be ranked first in the strategy. If the positioning is wrong, it means that your efforts are all in vain. This is why a railway equipment manufacturer always complains: other manufacturers can succeed in the same project, but why they fail. Very simple, in many cases your positioning is wrong at the beginning. In the railway equipment market where the homogeneity of railway equipment products is relatively serious, the essence of competition in the railway equipment market is the competition between brands and services. The lack of knowledge about the performance of railway equipment products has prompted consumers to pay more attention to railway equipment brands and services. Facts have proved that railway equipment products with high brand awareness and good service reputation are more and more popular with consumers.
Service is required before and after sales
Secondly, the service is not only reflected in the pre-sale, but also in the after-sale. It is extremely inadvisable to be a grandson before the sale and be a grandfather after the sale. Before the business is completed, some railway equipment agents are very patient regardless of whether the railway equipment consumers are difficult or critical. Once the payment is received, they will be completely different, and the after-sales service cannot be fulfilled, which hurts the hearts of many railway equipment customers. , The brand image of railway equipment is greatly damaged. Looking at the information on the consumer rights protection channel of China Railway Equipment Network, consumers' complaints about a certain railway equipment are mostly the service attitude of the merchants. Service is related to the brand image of railway equipment and the long-term development of enterprises. Railway equipment manufacturers and merchants must pay attention.
The complementarity between dealers and railway equipment companies
In a sense, the competition in the railway equipment market is the competition among railway equipment dealers. But this kind of competition does not mean that it has nothing to do with railway equipment manufacturers. Railway equipment manufacturers must understand that they do not sell their goods to railway equipment dealers, but through railway equipment dealers. Therefore, only railway equipment dealers make profits. In order to ensure the better development of railway equipment enterprises. Therefore, it is an inevitable choice for railway equipment manufacturers to support dealers to achieve common development. Railway equipment manufacturers supporting dealers can not only speed up product sales, expand railway equipment product sales, expand railway equipment market share, but also enhance the profitability of railway equipment dealers. , so as to establish a solid front alliance with railway equipment dealers, and only in this way, railway equipment enterprises can make a difference on the basis of the virtuous circle of the industrial chain.
On the other hand, railway equipment dealers are mostly developed on the basis of self-employed individuals, and some have defects such as low cultural quality, serious business thinking, backward management awareness, and poor market development ability, and cannot effectively cooperate with enterprises to carry out comprehensive The rapid market operation of railway equipment has seriously affected the growth rate, efficiency and competitiveness of the marketing network of railway equipment enterprises, and this has also become an important obstacle to the rapid development of railway equipment enterprises. Therefore, it is important for railway equipment manufacturers to make dealers make money through various supports, but the ability of railway equipment dealers to make profits is fundamental. As the saying goes, "Give a man a fish, it is better to teach him how to fish". By organizing experience exchange meetings of dealers in various areas, strengthening the guidance of railway equipment dealers, providing terminal partners with a "hematopoietic mechanism", and continuously improving the railway The management ability of equipment dealers not only improves the competitiveness of railway equipment dealers, but also enhances the competitiveness of railway equipment manufacturers, which is the eternal driving force for sustainable development.